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My body of work (print, digital, agency, in house)

Explore my portfolio to find examples of: 
Messaging Structures | Branding Frameworks | Content Strategy | Executive Storytelling | Scalable Content Systems | Content Guidelines | Editorial Strategy | Teaching and Facilitation | Social Marketing | Journalism Clips | Academia

Messaging Structures

Newsletter Vol. 1 Fall 2021 •

Body Language: Our Body of Works

"Body Language: Our body of works," Texas Woman's University's Department of Language, Culture, and Gender Studies (LCGS) Multicultural Women's and Gender Studies (MWGS) program's collaborative and interactive newsletter.

This newsletter's underlying inspiration is to create connections, inspire collaborations, share good news, and learn more about everyone in our program. This project has been, and continues to be, a labor of love.

Brand Voice Frameworks

Roloff Digital Forensics Blog •

The Complete Picture: Cloud-Based Evidence

Cloud-based evidence is the fastest growing area in digital forensics. Accessing cloud evidence means having legal authority to compel production of the data, manually being provided the username(s) and password(s), or having other authentication credentials to access data, such as a login or password through an authentication token (Elcomsoft 2018). But, having the keys doesn’t mean you’ll access the locked chest treasure trove of data. And there are ethical concerns.

Opinions vary on cloud co
Roloff Digital Forensics Blog •

Brains Beat Algorithms: Why Digital Forensics Still Need Humans + AI

Brains Beat Algorithms: Why Digital Forensics Still Need Humans + AI

We get it, understanding artificial intelligence and keeping up with emerging technology is hard and probably not taught in law school. Artificial intelligence is and remains a current and future challenge for the digital forensics community.

Law enforcement agencies are struggling with digital investigations worldwide. According to a study by Cellebrite, each digital investigation case involves 2-4 mobile devices and nearly

Content Strategy

I led content strategy for digital transformation work, helping public sector organizations create clearer, more usable experiences at scale. As part of a cross-functional team, I focused on improving how public-facing content was structured and understood, with an emphasis on accessibility and usability.

Executive Storytelling

I developed executive communications, campaign messaging, and long-form content for enterprise audiences.

Scalable Content Systems

I've written scripts, proposals, and sales content supporting integrated marketing initiatives, helped translate complex product ideas into content that actually resonated with customers, and collaborated with video production teams, including voiceover direction.

Content Guidelines

City of Austin Digital Style Guide

Austin residents and visitors desire an easy, helpful and productive interaction with their local government through all digital channels. Our job is to deliver quality content to our residents.Rather than creating digital services based on organizational structure, hierarchy and assumptions, we will use user research to understand user needs and build digital services that center on the most important part of the City: the public.This style guide will direct the City of Austin in this new appro...

Editorial Strategy

Medium •

Building Better Government: Residents define accessibility in services

Services may be unique, but delivery isn’t

For the last five years, Sarah Rodriguez analyzed the way local and federal governments deliver services. How they’re funded, staffed, designed, advertised, policy implications, what technology is used, and how these factors intertwine and define how a service is delivered. As a community organizer, a planner, and finally, a designer, she studied these factors in an attempt to bridge the gap between systems and individuals. And while governments offer

Teaching and Facilitation

Social Marketing

Journalism Clips

Megan Kennedy Photography
Thomas and Noel Rademacher pose in family photo with 5-month-old Charlotte and pet Weimaraner.
Spokesman.com •

Spokane couple enjoy their baby girl only two years after health scare

In the corner of Thomas and Noel Rademacher’s living room, their Weimaraner, Mackenzie, noses the ornaments on the Christmas tree. Five-month-old Charlotte giggles and wiggles her fingers and toes in an electronic rocking chair, squealing occasionally as the couple reflects on their journey over hot tea. Sitting here, as parents celebrating baby’s first Christmas, proves a happy ending in a race against time set in an arduous journey.

The couple’s love sparked from a shared sense of humor...
The Gonzaga Bulletin •

SpokAnnie: Central Food serves up local food, spotlights neighborhood's underdog spirit

Space is shared, which is deliberate, to invite cooks, waitresses and customers to enjoy meals together.

“Every choice that we made was pragmatic,” Blaine said.

The 2-inch-thick walnut tabletops are wiped with mineral oil once a week, which prohibits water stains.

“They will last forever,” Blaine said.

Giving off no sense of pretentiousness, Central Food attracts a desire to go and eat, for breakfast, lunch or dinner, but not to dine, which makes the experience casual but no less enjoyable.
Student views paintings at senior thesis art exhibition
The Gonzaga Bulletin •

Graduating artists make their mark

Notably, this exhibit is the first time Rauch has shown his work in public. This intimate setting was celebrated by an artist reception at Jundt last Thursday and shared with friends and families. Some onlookers studied the artwork up close to scan the minute details, while others looked on a few steps back from the wall, as if not wanting to impose on the work before them.

“It’s about the students,” professor Bob Gilmore said during the reception. “They participate in all aspects of this exhib
The Gonzaga Bulletin •

SpokAnnie: 'Half the Sky' upholds girls' education worldwide

With the cache of the New York Times backing Kristof and WuDunn, these journalists’ relentless spirits unveil the truths of moral dilemmas regarding our era.

“I’m really thrilled that journalists like Nick Kristof and Sheryl WuDunn have taken on this role,” said Dr. Laura Brunell, chair of Gonzaga’s political science department who also teaches women’s and gender studies classes. “It’s a different kind of thing to be journalists but to kind of use journalism as a springboard as some kind of act
The Gonzaga Bulletin •

The power of activism

“I knew that spring semester back on campus that I wanted to live abroad after graduation,” Rock said.

Rock studied international law at the University of Michigan where she studied abroad in Buenos Aires. Rock said Argentina was the “catalyst” for her engagement in international development. She went on to be a human rights lawyer for the World Health Organization (WHO) in Nicaragua and the Inter-American Institute of Human Rights after dabbling in corporate law firms. Her cases stretched acro
Assortment of snacks from Asian countries
The Gonzaga Bulletin •

SpokAnnie: Spokane Asian markets: a gastronomy study, with a look at a buried Chinatown

The parking lot across from the Spokane Convention Center used to be grid-like alleyways where Japanese food stands and a mini Chinatown resided (www.historylink.org). Risaburo Nakai & Co. Store and Pool Hall was a recognized and popular spot among laundromats, food shops, apartments near illegal activity among Spokane’s once prevalent Chinatown, also called Trent Alley or Japanese Alley (www.spokanehistorical.org).

The 1880s was a bustling time for the Asian enclave. According to Spokane Histo
The Gonzaga Bulletin •

SpokAnnie: Back in Bach: Chorus participates in 35th annual Northwest Bach Festival

The Gonzaga chamber singers will participate Saturday at 8 p.m. directed by Choral Program Director Timothy Westerhaus.

“One of the really neat things about this particular concert is that, while we don’t sing on every piece on the program … we close the actual program,” Westerhaus said. “So we are the very last chorus that Mr. Schuller conducts for the entire festival, and it is just a big, opulent celebration of a piece of music.”

Following this event, pianist Christopher O’Riley, host of NP
The Gonzaga Bulletin •

SpokAnnie: Train your brain on a night out: Spokane entertains with bar trivia

Jones Radiator, like The Shop, was once a mechanic shop. Trivia nights there offer a setting to shift your gears, mindwise, to retrieve what some would call frivolous knowledge pertinent to games, such as trivia.

But that is why trivia is played: to put that knowledge to use. On Feb. 18 at Jones Radiator, the two-hour trivia game categories included Muppets, presidents (perfect for Presidents Day), beer facts, random and random write-in. Hosted by a comedic individual named Nehemiah, trivia nig
The Gonzaga Bulletin •

SpokAnnie: tickle the ivories in Spokane cafes

Somehow, Chairs Coffee (113 W. Indiana Ave.), Stella’s and Rocket Bakery on Howard (157 S. Howard St.) house pianos that are either a family instrument or the owners found the instrument for free. Looking closer at the faded golden names marked on the headboards, the history behind each piano unlocks a rich national history that branches back to Spokane, including provocative secrets of early piano players.

Billy Tipton (1914-1989), “Spokane’s Secretive Jazzman” (historylink.org), was actually
The Gonzaga Bulletin •

SpokAnnie: Skijoring: On the run with man's best friend

Skijoring is not widely known around Spokane, said Scott Redman, also at the clinic. He estimated about 10 skiers visit Mount Spokane each time he skis. The designated skijoring trails may be quiet, but that may be advantageous — novice skijorers struggle with ski-skills let alone controlling their dog.

Currently on sabbatical, Gonzaga philosophy professor Erik Schmidt and his wife, Laura, ran their Vizsla, Zuki, on the trails with gusto and with few slips. Erik mentioned Zuki had not skijored
Caleb and Karli Ingersoll in front of venue
The Gonzaga Bulletin •

SpokAnnie: Cathedral Pearls' Caleb and Karli Ingersoll set the stage for new music venue

The Empyrean Café was an all-ages venue where melodies now ghost a salvaged antique store and echo a briefly adopted presence in The Big Dipper building on Second Avenue. and Washington. Both sites positively impacted Spokane’s music scene, and the city bids adieu to another decent-sized venue that once beckoned national and local bands.

These two closings widen a cultural hole. That’s where the Ingersolls step in. The couple described their vision over lunch at Boots Bakery on Main Avenue. Cal
The Gonzaga Bulletin •

SpokAnnie

Spokane’s inaugural Tweed Ride, hosted by the Northwest Museum of Art and Culture (The MAC), invited the dashing, the daring and the mustache-outfitted. Men and women wore tweed, plaid and argyle. There were bowties, button-up vests, bowler hats, straw hats and newsboy caps. Some held canes, others pipes. One gentleman, who strongly resembled Sean Connery, was outfitted in driver goggles, looking like he was right out of the movie “Chitty Chitty Bang Bang.” Some attendees looked like they walked
Inlander •

Hands-On Science

— San Francisco’s Exploratorium, Portland’s OMSI and Albuquerque’s Explora — the new Mobius Science Center highlights aerospace, fluid dynamics, the human body, space, music, in addition to physics and phenomenon.

In 2005, the non-profit Mobius Spokane fused the Inland Northwest Science and Technology Center with the Children’s Museum of Spokane. Since then, the vision to create a hands-on, imaginative and enthusiastic place to experience science is now real. First came the Mobius Children’s Mu
Archived photo of World War II soldiers each taking a call in phone booths
Inlander •

Life During Wartime

America changed on the morning of the attack on Pearl Harbor, with entire cities mobilizing to join the war effort.

And Spokane was no different. Some 15,000 locals enlisted to fight. And with five railroad lines converging on the Lilac City, it became a major hub of wartime activity.

Young men from all over the country came to train at Fort Wright, Felts Field and the Geiger Army Air Corps Base. Even the Jesuits at Gonzaga got into the act, training Navy cadets on campus.

Every year, a few c

Public Relations

Academia